The SEO features can be configured through the message catalogs with the attributes beginning with "seo." (e.g seo.default.meta.description or seo.meta.keywords.template). The catalogs contain multi-lingual templates in order to write product information (name, model, manufacturer, category) into:

The templates may contain the following placeholders : $category, $manufacturer, $name, $model which are substituted by real data depending on what is being viewed at the time. Each attribute within the message catalog has a description which explains how it is used.